Nintendo has always been dominant in the hand-held market, but according to a recent study by iSuppli, it looks like Nintendo is now the overall leader in software sales, thanks to the overwhelming success of the Nintendo Wii. Sales for this month topped 1.2 billion dollars, which is pretty much double where Nintendo was at last year at this time prior to the release of the Nintendo Wii.
“Nintendo is likely to maintain its lead in this area, as it expects by the end of 2007 to ship about 200 additional titles, adding to the more than 150 games already released, many from outside publishers,” said David Carnevale, VP of multimedia content and distribution at iSuppli. “Company software sales should be further boosted by the addition of a new flagship title for the Wii, dubbed Wii Fit, which encourages players to engage in full-body exercises using Wii Balance Boards, performing activities including yoga, push-ups, aerobics and stretching.”
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